Entertainment

The Big 12 conference is set to make a significant impact with its move to TNT and TBS. As part of a complex settlement between the NBA and Warner Bros. Discovery, 13 football games per year will now be aired on these linear television channels instead of ESPN's streaming platform. Additionally, 15 men's basketball games will be sublicensed to TNT or TBS. This deal begins next academic year (fall 2025) and spans six seasons, concurrent with the Big 12's new television contracts with ESPN and FOX.

Significance of the Deal

This move is a major boon for the Big 12. By shifting football games from ESPN+ to more visible linear channels, the conference gains greater exposure. It also gives the Big 12 a fourth network partner, strengthening its position in the media landscape. Commissioner Brett Yormark emphasizes that this is an additive deal that complements what ESPN and FOX already bring. It will lead to more promotion and marketing around the Big 12 and its conference brands.During a time of significant change in college sports media rights, the Big 12 stands out as the only power conference with partnerships with both ESPN and FOX. While other leagues are solely with one or the other, the Big 12 has a unique position. This sublicensing agreement further fills linear windows at a time when other conferences are entering the market to negotiate new packages.The Big 12's first football season with former Pac-12 members Utah, Colorado, Arizona, and Arizona State is proving to be exciting. Deion Sanders and the 8-2 Buffaloes are on a path to the Big 12 football championship game, potentially bringing in significant ratings. FOX's "Big Noon Kickoff" has already originated from the sites of four Big 12 games this year, three of them involving Sanders' team.

Future Negotiations

The new sublicensing deal sets the stage for the Big 12's impending negotiations for its next television deal. Commissioner Yormark is considering bifurcating the deal by selling the football and men's basketball portions separately. This is a departure from the norm, as most conference television contracts are sold as a single package. However, the Big 12's basketball success has led the commissioner to explore this option.The Big 12's position in the media landscape is strong, and this deal gives them leverage in the upcoming negotiations. With four network partners and a growing fan base, the conference is well-positioned to secure a lucrative television contract that will benefit its member schools.

Impact on Viewers

For viewers, this means more opportunities to watch Big 12 football and basketball games. The move to linear television makes the games more accessible and visible, reaching a wider audience. It also adds to the excitement of college sports, with potential matchups and storylines that will draw in fans.Whether it's the Big 12 football championship game or a men's basketball showdown, viewers will now have more chances to tune in and support their favorite teams. This deal has the potential to grow the fan base and increase the popularity of the Big 12 conference.

Stability in a Changing Landscape

In a landscape where college sports media rights are constantly evolving, the Big 12's deal with TNT and TBS provides stability. While other conferences are navigating through negotiations and potential changes, the Big 12 has secured a significant foothold.This stability allows the conference to focus on providing quality sports entertainment and building its brand. It also gives member schools the confidence that their teams will have a platform to showcase their talents and compete at a high level.The Big 12 on TNT and TBS is a game-changer that will have a lasting impact on the conference and college sports as a whole. With its unique position and exciting developments, the Big 12 is poised for continued success in the years to come.